There are several reasons to advertise on Google. Relevancy, for instance, increases the likelihood that a user will continue to visit your site. Google Ads rewards relevance and quality, and an intelligent advertiser rarely has to bid as high as a poor one. As a result, you’ll likely get better click-through rates and higher conversion rates.
Increases leads and customers
One of the most popular lead generation strategies is using a network of personal contacts. Past business associates, family members, neighbors, and even personal friends can be included. They can even have service professionals like plumbers, landscapers, and doctors. These people should be the first option when seeking business leads.
Taps into massive, high-quality traffic sources
Several traffic sources are available to you on the Internet, and tapping into them can help you monetize your ads. Facebook, for example, is one of the most popular and profitable places to advertise on the Internet. Its dominance in mobile video advertising has led to record revenue growth for the company. Google has also seen incredible revenue growth thanks to mobile traffic. In 2017, Google made almost $50 billion from mobile traffic alone. Many traffic sources exist on desktops and mobile devices, but mobile traffic converts differently than desktop traffic.
Paid traffic is another popular source of traffic. It can increase brand awareness and sales and your email subscriptions. While it can be more expensive than organic traffic, it’s a more honest way to increase traffic. Performance marketing or affiliate management software can help you manage your paid campaigns more effectively. You can monitor your cost per click, action, and cost per thousand impressions and perform an in-depth analysis of your campaigns to improve their efficiency. You can also use Facebook, Twitter, and Google to promote your products and services.
Voluum is one of the best affiliate ad tracking tools available. It tracks over $4 million in ad spend monthly, so it knows precisely what works. It’s not a one-size-fits-all solution but focuses on profitability. So if you’re new to affiliate marketing, Voluum is a great way to get started.
Allows you to run multiple ad campaigns
With Facebook’s newest update, you can run multiple ad campaigns for your business. These ads will help you reach a wider audience. You can group your campaigns by objective and choose which ones to promote. The platform will also give you detailed reporting on all your campaigns, including demographic and geographic information.
Allows you to target with different keywords
Choosing the right keywords to target is crucial to the success of your Google Ads campaigns. You must ensure that your keywords help your customers rather than simply defining your brand. It would help if you also used relevant keywords that reflect the search terms for similar products. The best way to do this is to build your ad campaign around one specific product, which makes it easier to be as straightforward as possible with your keywords.
The default option for Google Ads keywords is a broad match, which matches any individual word within a term. The disadvantage is that a comprehensive game can result in a large volume of traffic that may not be relevant to your product or service. This traffic will cost you money for clicks, affecting your quality score.
Google Ads are based on a pay-per-click model, where marketers bid on specific keywords on Google. The higher their bid, the better the placement. They are called cost-per-click (CPC) and cost-per-mille (CPM) ads. The keywords you choose will determine the types of ads that you can show and when they will be displayed.
You can select four campaign types depending on your goals and budget. Search ads appear alongside search results, while display ads appear on web pages and in Google’s Display Network. Video ads, on the other hand, are shown on YouTube and can run between six and 15 seconds. Shopping campaigns are also available through Google. Besides, Ad Extensions let you supplement your ads with additional information.
Allows you to optimize your website with Google ads
Optimizing your website with Google Ads is a process that requires constant review. It is not a quick fix, but it will yield higher revenues for you or your client. It should be done regularly, whether weekly, monthly, or quarterly. It helps to check your optimization efforts with fresh eyes, so you can identify mistakes and refine your campaigns as needed.
The first step is determining your campaign goals. This includes identifying the types of traffic you want to generate. A good SEM strategy should drive traffic to your website to move users through the conversion funnel and boost sales. For this purpose, you should analyze data from Google Analytics. This tool can help you understand your website visitors and give you insights you might not have thought otherwise.
The second step is optimizing your ads. Optimized ads are more likely to be clicked by customers. A strong ad campaign will generate more clicks, which means more chances of acquiring new customers. Fortunately, there are many tools available to help you optimize your ads.
Google Ads has granular targeting options that can help you improve the results of your ads. However, it is essential to use these tools properly. The primary targeting option for Google Ads is keywords, but you can also use other parameters to narrow down your target audience. For example, you may want to target potential customers who search for products and services that are similar to yours.