Course
There are several courses on digital marketing available online. But the most comprehensive and essential is the Google digital marketing course. This course is designed by Google trainers and includes various real-world examples and practical exercises. This free online course gives you the necessary knowledge and skills to launch your digital marketing campaigns and gain the coveted Google certification. The course covers the basics of digital marketing, from business strategy to audience targeting and data analysis. It also includes unlimited access to the course material and is accredited by the Interactive Advertising Bureau.
The course also covers Google My Business, a service that enables businesses to connect with potential customers. It allows companies to list their products and services, upload photos, and share reviews. It also allows potential customers to rate your services, which helps improve your credibility. Ultimately, this course enables you to launch a successful email marketing campaign and attract more customers.
The course teaches you how to set up Google AdWords, choose the suitable attribution model, and assess your results. The system also helps you use your data to formulate a better marketing strategy. Once you have completed the course, you will have access to its resources for life. The resources are free for life, which is a bonus.
Google Digital Marketing Courses are designed for teams of two or three people. They are taught by verified faculty members of accredited higher education institutes. The courses expose students to high-demand business skills, analytics, consulting skills, and more. In addition, the system provides over 40 hours of learning materials.
Certification
If you’re looking for a new career in digital marketing, consider taking a Google digital marketing certification course. These courses can give you an edge when applying for jobs or searching for clients. A certification from Google shows that you’re proactive and knowledgeable about Google’s platforms. And as a bonus, it can increase your earning potential.
The Google digital marketing & e-commerce certificate is comprised of seven courses. Each course focuses on a specific aspect of digital marketing. Throughout the course, students will explore the various stages of the marketing funnel and the tactics used to engage customers on the Internet. The certification will also teach you about paid search and SEO fundamentals, which are essential to building a successful online brand.
Taking a Google certification will help you develop new ideas and approaches. Though you won’t be able to learn everything, you’ll gain practical skills and boost your resume. You can add the certificate to your LinkedIn profile, making you more attractive to employers. A Google certification can also help you land a new job in the digital marketing industry.
The Google digital marketing & e-commerce certification course teaches essential skills and techniques for entry-level positions. There are forty-plus hours of course material and videos that you can watch at your own pace. And when you’re ready, you can sit for the online examination. The course is self-paced and can be completed at any time.
Once you’ve passed the exams, you can apply for certification. Google provides training courses that are structured and designed to make you more successful in digital marketing. The training is designed to help you learn fast and efficiently. It’s also important to set goals and track them. The Google digital marketing certification course includes modules to help you develop a strategy and meet those goals.
Benefits
One of the best ways to improve your digital marketing skills is through Google’s Digital Marketing Certification. You can earn a certificate and use it as a reference when applying for jobs on Google. The course is created by industry experts and can teach you how to promote your business with Google Ads. You can also put the certificate on your CV or LinkedIn profile.
Google’s certification program is free and open to both individuals and companies. It adds credibility for your customers and shows you know Google products and how to market them effectively. The Open University and the Interactive Advertising Bureau Europe accredited the training program. Once you complete the course, you can download the completion certificate.
If you already have a degree in marketing but are unsure about how to use Google’s digital marketing tools, you can take a Google-accredited course. A course accredited by Google and the Open University is a great way to advance your business skills.
Exam
If you are interested in getting certified in digital marketing with Google, you should take Google’s digital marketing course. This course covers the fundamentals of digital marketing with Google, including Google display networks and YouTube. The study also covers the practices in managing Google display networks and mobile advertising. In addition, you’ll learn how to use best practices and track client activities.
The course is divided into modules covering different digital marketing aspects. Students must be present at the examination center, sitting at the computer, and submit a test during the exams. Once they have passed the exam, they will be awarded a digital certificate. These certificates are valid for two years.
The third course in the Google digital marketing & e-commerce course is called From Likes to Leads: Interact With Customers Online. This course teaches students about social media marketing, an increasingly popular marketing channel. The course covers the importance of social media networks in building brands and engaging customers. It also provides tips and techniques for social media marketing. The system includes case studies, examples, and guides to help students master the concepts.
After studying the digital marketing course, it is time to take the exam. Many students and professionals prefer to take this exam with the Google Certified Marketing Module, which teaches the topics covered in the exam. This helps the student review the entire course and prepare better for the exam. A passing grade on the exam will allow the student to apply for the Google certification.
The exam consists of 40 multiple-choice questions. A passing score is equal to 32 correct answers. The test takes about 75 minutes to complete. After you pass the exam, you’ll receive a PDF of your digital marketing certificate.
Competitors
As one of the largest digital advertising companies in the world, Google has a lot of competition. Google’s ad business is a significant source of revenue for the company, with $36.3 billion in revenue during the first quarter. But, with the global economy slowing, digital ad budgets are shrinking. Amazon, the number two competitor in ad sales, had only $2.7 billion in ad revenue in the first quarter. Amazon’s ad revenue is only one-tenth of Google’s ad business. YouTube is one of the largest digital advertising sites, but it’s struggled to combat disturbing content. In 2018, the company removed ads from the YouTube website.
Another large company that competes with Google is Facebook. The social networking giant offers social media boost packages and paid social ads. The ads are targeted to consumers’ searches and interests. Facebook has been expanding its ad portfolio, recently announcing the “Facebook Showcase” program that sells ad spots for its new video service, Facebook Watch.
